Why DIVUS?

My name is Kiril Todorov and since 2016 I have been training dogs. Over time, I have had the opportunity to observe how the raw diet affects them and how many benefits it has. So I decided to try it on my dogs as well. I delved into research and found that there is no quality BARF in Bulgaria, let alone made in Bulgaria.

I love our country, I have chosen to live and develop in it. I strongly believe that we can produce quality products locally. So I invited my good friend Borislav Penev as my partner, with whom we complement each other wonderfully.

This is our short personal story, and now let's tell you about the process.

The most important thing to get a quality BARF menu is raw materials. All the raw materials we use are from Bulgarian farms. These are manufacturers that are licensed according to the standards of the Bulgarian Food Safety Agency and undergo regular checks for the quality of raw materials.

The meat is not frozen in advance, but arrives fresh, immediately after the slaughter of the animals. There are no artificial additives or preservatives added to it. Also, in addition to the sources of meat, it is also important what it is. Most importers produce BARF with mechanically removed meat. This means that the bones are put in a centrifuge that separates the meat residues. It turns out something like finely ground minced meat, most often from chicken.

For our chicken menus, however, we use chicken leg meat. They are thoroughly boned so that the ratio of raw materials can be accurately measured. And for all menus with beef and horse, we use muscle meat from the shoulder. Often people think that ready-made BARF menus are of low quality, and this may be the case. However, we use so many quality products that you cannot find in butcher shops.

If it sometimes seems to you that the menu you bought is darker or you notice some other difference – then this is a good signal. Our products are made from raw meat, no dyes and flavors are added to them. And that's why it's normal for there to be a difference. If you shop from our colleagues and the type of menu is always 100% the same, the chance to add dyes to it is very high.